I didn't set out to start a software company. I'm an acquisitions rep. I spend my days on the phone with homeowners, working out what their house is worth and what they actually need, and I still do.
The software started because my own desk was a mess. Calls lived in the dialer, texts in another app, notes in the CRM, and the offer math on whatever was in front of me. Callbacks slipped. I'd finish a call knowing exactly what to do next and lose it by the afternoon. So I started building the tools I wished I had.
I don't write the code. AI does. My job is deciding what gets built and why, and saying no to anything that doesn't help on a real call. I'm new to this, and I'm learning as I go. Some things I build get thrown out the same week, and that's fine. That's the point of testing them on ourselves first.
There's one rule: nothing ships unless it works on our own desk. OfferDesk ran IRG's deals before anyone else saw it. If a screen didn't help me get back to a seller on time or get an offer right, it didn't make it. The same goes for everything else we make. My own calls, my own pipeline and my own follow-ups are the first test.
That's what “built for us first” means. It isn't a slogan about quality. It's the order things happen in. We use it, we fix what breaks, and only then do we hand it to you.
Barakat is my family name. It means blessings. I'd like the things we build to earn that name: honest tools for people doing hard, real work, made by someone doing the same work.
If something we make gets in your way, tell me. That's how all of it got built in the first place.